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“Altair Servis MMC is an important part in the international puzzle of distribution for us," said Mark Britton.
March 15, 2016
By: Catherine Diamon
Nazdar Ink Technologies has announced the appointment of Altair Servis MMC as a distributor of its digital ink solutions in Azerbaijan. Conveniently situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan proclaimed its independence on 30 August 1991, prior to the official dissolution of the USSR. Located in the country’s capital city Baku, Altair Servis MMC is the one of the leading printing equipment and solutions providers in Azerbaijan, representing brands such as Ricoh, Oki, GCC, Mutoh and Xante. Altair has a strong sales team supported by an excellent service centre and continually searches for high quality and cost-effective solutions for its customers in the indoor/outdoor printing industry. Nazdar inks perfectly fit the bill as they offer exceptional compatibility, quality and cost effectiveness, combined with a seamless conversion process from OEM inks. Mark Britton, Territory Manager at Nazdar responsible for the Azerbaijan region, comments: “Altair Servis MMC is an important part in the international puzzle of distribution for us. Securing highly qualified representatives with technical staff and a commitment to customer satisfaction is not easy in some of our more remote territories. As Nazdar continues to expand its geographic channels to market, new territories have become one of the most important methods of expanding our sales growth.” Nazdar offers an extensive portfolio of digital inkjet inks, ranging from UV curing inks for almost every application and solvent inks for most wide-format printers, through to dye sublimation, digital UV LED and narrow web inks. Nazdar’s inks deliver the exact same – or better – quality and performance as the OEM’s inks, whilst providing substantial price savings. Nazdar has inks for most popular printing platforms and heads. All Nazdar inks are plug and play when converting from OEM inks, with no need for the time-consuming task of re-profiling printers. They come with one of the best warranties in the business covering the entire ink train should they be proven to have damaged an approved/compatible printer. Altair is delighted to be working with Nazdar, as the company’s Nazdar Brand Product Manager, Asim Huseynov, explains: “Reasonable pricing is the right of any customer and after extensive tests carried out by ourselves and our customers, we are convinced that Nazdar can to offer a range of cost-effective inks without compromising print quality.”
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